Go-To-Market

Course
52 Lessons

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Course Introduction

Welcome to the course!

Preview

Outline and Objectives

Assessment, Gap Analysis & OKR

Set-Up & Master Template

Strategy Check Sheet

OKR

Marketing Fundamentals

Introduction: Why targeting is essential

Use Cases & Applications

Buying Centers

Regional Priorities

Defining Your Market Segmentation Matrix

Prioritising Use Cases & Application

Buying Center Analysis & Targeting

Prioritising Target Regions

Market Segmentation Matrix

Value Proposition

Introduction: What makes a good Value Proposition?

Stakeholder Analysis

Question Library

Validation Plan

Quantified Value

Current vs. Envisioned Standard of Care

The Competitive Landscape

Stakeholder Analysis

Quantifying Customer Value

You Vs Current SOC

Competitive Comparison

Letter of Intent (GER)

Letter of Intent (ENG)

Business Model, Pricing, Reimbursement

Introduction: What is a successful healthcare business model?

Market Size Analysis

Reimbursement

Pricing Strategy

Sales & Distribution Model

Pricing Strategy

Market Size Analysis

5 Stages of Pre-Revenue Sales Commitments

The GTM Road Map: Alignment & Execution

The Big Picture

Product Road Map

Regulatory / Clinical Trials / R&D

Launch Game Plan

Building Your Go-To-Market Road Map

GTM Road Map

Product Road Map

Launch Game Plan

Additional Material

Financial Plan

Shareholder Agreements, Term Sheets & more

Whitepaper - FDA regulatory pathways

Marketing Content Plan

Takeaways - Doing Business with Large Hospitals

Fundraising Lessons Learned

Course Wrap-Up

Summary & Next Steps

Evaluation Form