Peak Spirit/Webinars - Recordings & Slides - 2024

Webinars - Recordings & Slides - 2024

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Webinars

13 - Pricing-101 and Value-based Pricing - Simon Schwaighofer - 04.12.2024

Is your pricing strategy maximizing value—or leaving money on the table?

Simon Schweikhofer, medical doctor and founder of 11 Med Tech, dives into the essentials of value-based pricing for medical startups. He explains why pricing isn’t just about cost—it’s about understanding customer value, market research, and clinical data. Learn how early pricing decisions impact profitability, why selling too cheaply can hurt valuation, and how smart startups integrate pricing into product design.

With real-world case studies and insights into reimbursement systems, this session is a must for anyone looking to set the right price—and win in the market.

Pricing 101 and Value Based Pricing.mp4

12 - How to Differentiate Yourself in Front of Investors - Dr. Martin Raditsch - 20.11.2024

Want to stand out to investors? Here’s how.

Dr. Martin Radic, General Partner at Karma Fund Management, shares insider strategies for differentiating startups in a competitive investment landscape. He reveals the key to investor confidence: understanding your market, knowing your competitors, and keeping your pitch clear and compelling. Learn why a strong team, realistic projections, and transparent risk assessment are crucial—and how traction, scalability, and margins can make or break your funding success.

Learn these expert insights on winning over investors with confidence and clarity!

How to Differentiate Yourself in front of Investors.mp4

11 - Health Data Security and Compliance - Martina Rothenbühler - 04.11.2024

How secure is your health data?

Join Martina Rothenbühler, an expert Data Protection Officer, as she unpacks the crucial aspects of health data security and compliance under Swiss data protection laws—closely aligned with the EU GDPR. Learn about the roles of controllers and processors, the 10 key principles of data protection, and why privacy by design and default matter. Discover essential security measures, the rights of data subjects, and the serious consequences of non-compliance.

Don’t miss these must-know insights to safeguard sensitive health information!

Health Data Security and Compliance.mp4

10 - How to F*ck-up Your Startup in an Early Stage - Sven Beichler - 28.10.2024

Want to avoid early startup failure? Here’s how.

Serial founder Sven Beichler shares hard-earned lessons from 20 years in the startup world. He reveals why collecting 1,000 customer feedbacks before scaling is crucial, the risks of premature growth, and the importance of product-market fit. From managing co-founder dynamics and investor relations to staying transparent and controlling burn rates, Sven offers actionable advice to help founders navigate the toughest early-stage challenges.

Get these essential insights for building a resilient startup!

How to F_ck-Up Your Startup in an Early Stage.mp4

09 - Digital health and Pharma. Best Practices from Collaborations - Jonas Albert - 15.10.2024

Can digital therapeutics reshape healthcare?

Jonas Albert, a digital health and pharma collaboration expert, explores innovative business models for digital therapeutics (DTX) in Europe. He reveals why traditional pharma-digital partnerships fall short and why reimbursement and integration into standard care are crucial. Through real-world use cases—including AI-driven medication adjustments and telemonitoring for cancer patients—he highlights the market potential for first movers.

Learn these key insights on regulatory compliance, market access, and the future of DTX!

Digital Health & Pharma. Best Practices from Collaborations

08 - Business Development for Startups - Knut Sturmhoefel - 15.10.2024

Startup success isn’t just about innovation—it’s about strategy.

Knut Sturmhoefel from Viopas Venture Consulting shares expert insights on business development, collaboration, and strategic planning. With 20+ years at Novartis, he highlights the keys to securing funding, partnerships, and market access in healthcare, biotech, and pharma. Learn why over 50% of BD efforts fail—and how a clear strategy, customer focus, and long-term partnerships can set your startup apart.

Get these essential lessons for building a scalable, investor-ready business!

Recording & Slides - Business Development for Startups

07 - How to Scale Your Startup - Heiko Visarius - 09.09.2024

Scaling your startup? Here’s what you need to know.

Health tech expert Heiko Visarius shares key insights on growing startups successfully—from securing funding and strategic partnerships to choosing the right markets. He highlights the critical role of a strong value proposition, regulatory strategy, and market validation. Plus, he dives into international expansion challenges, the power of advisory boards, and the essentials of financial planning.

Don’t miss this expert guide to scaling with confidence!

Recording & Slides - How to Scale Your Startup

06 - Value creation through implementation of an early CMC Strategy - Rudolf Hausmann - 29.08.2024

Value creation through implementation of an early CMC Strategy.mp4

05 - US Market Entry - Erik Harris - 17.06.2024

FDA approval isn’t enough—are you ready for market access?

Eric Harris, CEO of Market Access Solved, reveals why early planning for reimbursement is critical in the US. He breaks down the key pillars—coding, coverage, and payment—while demystifying CPT, ICD-10, and HCPCS codes. With payer policies tightening, he highlights the need for strong evidence and strategic assessments, estimating market entry costs between $100,000-$200,000. Plus, he shares why the US remains the top market for maximizing reimbursement.

Don’t miss these essential insights for navigating the complex world of healthcare market access!

Recording & Slides - US Market Entry

04 - How to Build Your Financial Plan - Patrick Kramer - 10.06.2024

Is your financial plan investor-ready?

Patrick Kramer, a financial analysis and business strategy expert, reveals the latest trends in startup investments—Swiss funding is down 35%, with ICT and fintech hit hardest, while biotech and medtech are on the rise. With investors scrutinizing financial plans more than ever, Patrick introduces a powerful tool that builds a complete financial plan in under 180 minutes.

Learn how to structure revenue, costs, investments, and liquidity to secure funding and drive business success!

Recording & Slides - How to Build your Financial Plan

03 - How to Build an Equity Story - Karl Mahler - 29.05.2024

Want to attract the right investors? Here’s how.

Karl Mahler, former Head of Investor Relations and Corporate Planning, breaks down the essentials of crafting a compelling equity story that builds trust and secures investor interest. From transparent financials to aligning market value with intrinsic value, he shares key strategies for effective investor communication. Learn how to develop a core group of supportive investors, gather meaningful feedback, and create a concise, memorable equity story that sets your company apart.

Don’t miss his expert tips on long-term investor engagement, IPO success, and avoiding common pitfalls in capital market communication!

Recording & Slides - How to Build an Equity Story

02 - How to do Credible Market Research & Validation - Aurélie Moser - 06.05.2024

How do you validate a market idea with confidence?

Aurélie Moser, former Head of Innovation at Roche and founder of Bambooster, shares expert insights on credible market research and validation. From collecting your own data to leveraging generative AI, she breaks down seven best practices for navigating uncertainty, avoiding the product death cycle, and making smarter business decisions.

Don’t miss her actionable tips on customer discovery, team formation, and turning insights into impact!

Recording & Slides - How to do Credible Market Research and Validation

01 - Patient Centricity - Vanessa Ferreira - 22.04.2024

How patient-centric is modern medicine?

Vanessa Ferreira and Anna from Humanized Solutions reveal why patient involvement is reshaping clinical research and drug development. With a powerful personal story and compelling insights, they explore how pharma companies benefit from strong patient advocacy, the role of co-creation in long-term engagement, and the balance between AI-driven care and human expertise.

Don’t miss this eye-opening discussion on the future of patient-centered healthcare!

Recording & Slides - Patient Centricity