Go-To-Market Strategy for Healthtech

Go-To-Market Strategy for Healthtech

❓ Are the following statements true or false?

  • GTM strategy is about marketing & sales at pre-revenue stage.

  • GTM strategy is more or less identical to a product launch plan.

  • Thinking about GTM strategy can be dangerously distracting for founders.

  • Your GTM strategy should be driven by product development.

  • Your GTM strategy should be based on your current business plan.

  • Your GTM strategy should be based on your current product development plan.


💡 Read what we think about it in our whitepaper.

📕 You can download the PDF here.

🔗 Did you know that we have a complete GTM-knowledge base on our platform? Reach out to Siro for more information!

Getting Started in Healthtech

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👋 Introduction

  • Welcome on board!
  • Self-Assessment
  • Full Access Request

Basics to Fundraising

  • Fundraising Lessons Learned
  • Fundraising Links
  • Emovo Care [Pitchdeck] 🎤
  • TOM Medications [Pitchdeck] 🎤

Module Preview: Essentials

  • Objectives & Key Results
  • Building a Winning Commercial Team
  • Getting Ready for Go To Market
  • Webinars with Experts in the Field
  • How to F*ck-up Your Startup in an Early Stage
  • Health Data Security and Compliance
  • Interaction with US FDA - Early and with Caution

Module Preview: Fundraising & Equity

  • Pitchdeck
  • Additional Knowledge
  • Investor Lists
  • How to Build an Equity Story [Webinar] 🎥
  • Further Webinars with Experts in the Field
  • Financial Market Communication and AI [Webinar] 🎥

Module Preview: Market Entry & Sales Scale Up

  • Building and Advancing The Sales Pipeline
  • Additional Materials & Templates
  • Webinars with Experts in the Field

Peak Spirit Case Studies

  • Aspivix [Case Study]
  • Dentexion [Case Study]
  • Medicalvalues [Case Study]
  • TOM Medications [Case Study]

📃 Whitepapers & Additional Resources

  • Go-To-Market Strategy for Healthtech
  • Achieving Great Product-Market-Fit
  • Business Model Innovation
  • What does it mean to innovate in the Healthcare Industry?
  • Three Tips for Effective Use Case Management

📚 Slide Stacks

  • 5 Stages of Pre-Revenue Sales
  • You vs. the Current Standard of Care
  • 15 Go-to-Market Mistakes
  • Who pays?
  • Pricing Models
  • Market Size Analysis in a Nutshell
  • 10 Business Model Blueprints in Digital Mental Health