Go-To-Market Strategy for Healthtech

❓ Are the following statements true or false?

  • GTM strategy is about marketing & sales at pre-revenue stage.

  • GTM strategy is more or less identical to a product launch plan.

  • Thinking about GTM strategy can be dangerously distracting for founders.

  • Your GTM strategy should be driven by product development.

  • Your GTM strategy should be based on your current business plan.

  • Your GTM strategy should be based on your current product development plan.


💡 Read what we think about it in our whitepaper.

📕 You can download the PDF here.

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