Challenge: No Sales, No Funding for Go-to-Market.

Many entrepreneurs claim to have a strong business model and assume that customers will buy their product as soon as it's launched. However, it is not enough to simply make claims. You need to provide evidence that your product is worth buying. Without any pre-sales, investors will be hesitant to fund your Go-to-Market strategy. Therefore, it is essential to prove the viability of your business model by generating Pre-Revenue Sales.

In the following is an overview of the 5 stages. The higher the level of commitment, the better!

Level 0: Letter of Endorsement

"I like what you are doing, let's keep talking"

Level 1: Generic Letter of Intent (LoI)

"I could imagine working with you, let me know when you're ready"

Level 2: Specific, committed LoI

"Your offering will be highly valuable to us. We'll seriously consider an order of $ X when you're ready"

Champions League Contender: Preorder

"We are herewith entering a binding commitment of $ X Payment and delivery will happen when you’re on the market!”

Champions League Winner: Prepaid Preorder

“Here’s the money, please deliver as soon as possible!”