There are several reasons why you might choose to license a product to another company:

• To generate additional revenue: Licensing a product can provide a source of revenue for the company through royalty payments.

• To expand the market for the product: By licensing the product to another company, the licensor can expand the reach of the product to new markets or customer segments.

• To access expertise or resources: Licensing a product to another company can provide access to expertise or resources that the licensor may not have internally, such as manufacturing or distribution capabilities.

• To reduce risk: Licensing a product can help to share the costs and responsibilities associated with developing and commercializing the product with another company.

• To focus on core competencies: Licensing a product can allow a company to focus on its core competencies, such as research and development, rather than on the manufacturing and distribution of the product.

Licensing a product can provide a number of benefits, including additional revenue, access to expertise and resources, and the ability to focus on its core competencies.